Remarkable Paper Pro Tablet
Insight: People intend to be productive on their devices, but easily get distracted.
Big Idea: The only tablet that doesn't fight for your attention.
Outdoor Ad: Digital City Billboard
A digital billboard will start with a hectic mix of photos and videos from social media all displayed and playing at once to create an initial overwhelming experience.
The social media content begins disappearing gradually revealing the message beneath.
Once all of the other content has disappeared viewers are left with a moment of calm before the billboard resets itself.
