Marshmallow Fluff
Insight: People turn to Fluff to make boring snacks fun.
Big Idea: Fluff can only make your snacks more fun.
Digital: Augmented Reality App
In this App users can use their phone camera and augmented reality to add fluff to anything around them to “eradicate the boring” in their day to day lives. When the user presses the “Just Add Fluff” button it will appear a though Fluff is fall from the sky and totally coating their surroundings.
