For this project, I collaborated with a team to develop a creative campaign for Healthy Monday, targeting young adults who struggle with maintaining a consistent healthy routine. We designed Instagram and TikTok ads featuring relatable, humorous content to drive engagement with Healthy Monday’s programs. By using influencer partnerships and compelling visuals, we aimed to show that small, achievable steps can help reset and improve weekly routines. My role included contributing to creative concept development, media strategy, and ensuring the tone was both relatable and motivating for our target audience.
